Perspective
Most growth problems are diagnosed too late.
By the time a forecast misses, the operating system has been failing for two quarters. Inspection cadence is the earliest signal.
Commercial Operating Partner
When growth slows, the problem is rarely strategy.
Growth stalls when commercial operating discipline breaks down, commercialization lacks evidence, forecasts lose credibility, or leadership teams operate without a repeatable system.
TH GTM Strategies helps software companies, founders, CEOs, private equity firms, and venture investors identify what is preventing growth and install the commercial operating system needed to scale with confidence.
Commercial Performance
Predictable Growth
Enterprise Value
Trusted Experience
HashiCorpGitLabStack OverflowAutoRABITHortonworks
Start Here
Commercial Performance Assessment™
Every engagement begins with understanding what is actually limiting growth. The assessment identifies commercial constraints across the business, then separates symptoms from root causes and builds a prioritized roadmap for improvement.
Schedule a Strategy CallWhat we assess
- Leadership
- Commercialization
- Pipeline Generation
- Forecasting
- Customer Success
- Revenue Operations
- Execution Discipline
Output: root causes, not symptoms — with a prioritized roadmap.
How We Diagnose
You see a symptom. We see the operating system behind it.
Symptoms are visible. The constraint sits in the operating system underneath.
You see
Missed Forecast
We see
Broken leadership operating cadence.
01 / 06
You see
Weak Pipeline
We see
Poor qualification, inconsistent inspection, and unclear accountability.
02 / 06
You see
High Churn
We see
Broken customer operating model.
03 / 06
You see
Founder-Led Sales
We see
An organization that hasn't institutionalized execution.
04 / 06
You see
Revenue Plateau
We see
Execution stopped scaling with growth.
05 / 06
You see
Board Concern
We see
Leadership alignment and operating discipline.
06 / 06
Who We Help
Built for investors, boards, and operators at inflection points.
Three constituencies, one problem: commercial performance that isn't where it needs to be.
01
Private Equity & Growth Equity
Commercial confidence before the deal and commercial performance after it.
Commercial performance is often one of the largest drivers of enterprise value. Whether evaluating an acquisition, accelerating a portfolio company, or preparing for exit, we help investors and leadership teams identify commercial risk, improve operating discipline, and create measurable value.
- Commercial diligence
- Portfolio value creation
- Post-close operating cadence
- Revenue performance improvement
- Exit readiness
02
Venture Capital & Founder-Led Companies
Turning a great product into a repeatable, evidence-based commercial motion.
Before scaling spend, founders need proof. We help founders and their investors validate product-market fit, pricing, messaging, and pilot strategy with real customer evidence — so commercial decisions are made on data, not conviction.
- Product-market fit validation
- Customer discovery
- Pricing and packaging validation
- Messaging and positioning
- Pilot strategy and commercial readiness
- Founder decision support
03
Growth Stage Software Companies
Operating discipline that makes growth predictable instead of episodic.
As companies scale, the constraint shifts from selling to systems. We install the commercial operating model — cadence, forecasting, pipeline quality, and customer retention — that keeps performance consistent through growth.
- Revenue predictability
- Forecast confidence
- Leadership operating cadence
- Customer retention
- Pipeline quality
- Commercial transformation
Challenges We Solve
From broken execution to measurable outcomes.
Challenge
Weak Pipeline
→
Outcome
Predictable Pipeline
Challenge
Forecast Risk
→
Outcome
Forecast Confidence
Challenge
Leadership Misalignment
→
Outcome
Executive Accountability
Challenge
Customer Churn
→
Outcome
Higher Retention
Challenge
Founder-Led Sales
→
Outcome
Scalable Revenue Engine
Challenge
Preparing for Exit
→
Outcome
Higher Enterprise Value
Solutions
Four ways we solve commercial performance.
Productized engagements — not open-ended consulting.
01
Commercial Performance Diagnostic™
A rapid assessment that identifies the commercial constraints limiting growth and delivers prioritized, evidence-based recommendations.
OutcomeClarity on what is actually blocking growth.
02
Commercial Operating System™
Install the operating cadence, leadership discipline, forecasting, pipeline management, customer success alignment, and execution framework required for predictable growth.
OutcomePredictable commercial performance, quarter after quarter.
03
Commercialization Advisory
Validate markets, customer problems, pricing, messaging, pilots, and commercialization strategy using customer evidence instead of assumptions.
OutcomeA repeatable path to revenue built on evidence.
04
Executive Partnership
Ongoing partnership for CEOs, boards, founders, and investors through growth, transformation, or investment — an operating partner in the room when decisions matter.
OutcomeAn experienced operator in the room when decisions matter.
Capabilities
From validation to scale.
The disciplines applied across engagements — from validating a new market to transforming a mature commercial organization.
Commercialization Strategy
Product-Market Fit Validation
Customer Discovery
ICP & Market Prioritization
Messaging Validation
Pilot Program Design
Pricing & Packaging Strategy
Go-to-Market Experimentation
Typical Engagements
How organizations engage us.
Every engagement is tailored to the company's stage, priorities, and growth challenges — but these are the most common ways organizations engage TH GTM Strategies.
01
Commercial Performance Assessment™
Identify the commercial constraints preventing predictable growth and deliver a prioritized roadmap.
02
Private Equity Commercial Diligence
Evaluate commercial risk, growth opportunity, operating readiness, and value creation potential before investment.
03
100-Day Value Creation
Partner with leadership after investment to establish priorities, accountability, commercial operating cadence, and measurable execution.
04
Commercialization Advisory
Validate markets, customer problems, pricing, messaging, pilots, product-market fit, and commercial readiness before scaling.
05
Revenue Transformation
Improve forecasting, pipeline quality, customer retention, leadership performance, and commercial operating discipline.
06
Fractional Commercial Leadership
Experienced executive leadership during growth, organizational change, executive transitions, or transformation.
The Commercial Operating System™
A proprietary operating framework.
A four-phase framework for building predictable commercial performance across Sales, Customer Success, RevOps, Partnerships, and Professional Services.
Phase 01
Assess
Identify the operational constraints preventing predictable growth.
Phase 02
Align
Create leadership alignment, accountability, and decision discipline.
Phase 03
Execute
Install the operating cadence that drives consistent execution.
Phase 04
Scale
Build commercial systems that continue producing results long after the engagement ends.
Capability
Commercialization built on evidence.
Many companies invest in sales before validating who they should sell to, what customers truly value, and why buyers will pay.
We help companies validate markets, customer problems, pricing, messaging, pilot strategy, and commercialization using real customer evidence instead of assumptions.
Ideal work includes
Product-market fit validation
Customer discovery
Buyer interviews
Messaging refinement
Pricing strategy
Pilot design
Commercial readiness
Early go-to-market strategy
Built for founders, venture-backed companies, and emerging software businesses.
Proven Outcomes
From growth to scale to turnaround.
HashiCorp
<$1M → $300M+
Scaled enterprise revenue while helping build one of enterprise software's fastest-growing go-to-market organizations.
GitLab
Largest enterprise region
Built and led the company's largest enterprise region while improving pipeline quality, forecasting, and execution.
AutoRABIT
~20% growth · EBITDA positive
Delivered approximately 20% revenue growth while transitioning the company to EBITDA-positive performance.
Cymulate
0.8x → ~4x coverage
Improved pipeline coverage while strengthening forecast discipline, qualification, and sales execution.
Insights
How we think about commercial performance.
Perspective
Evidence beats conviction in commercialization.
Pricing, positioning, and ICP decisions should be validated with customer evidence before GTM spend scales behind them.
Perspective
Enterprise value is built in the operating cadence.
Buyers pay for predictability. Predictability comes from discipline that survives leadership change.
Operating Principles
Operating principles for commercial performance.
The foundation of how we diagnose, align, and install commercial operating discipline.
01
Revenue is an outcome. Commercial operating discipline is the cause.
02
Most companies don't have a strategy problem. They have a commercial operating problem.
03
Forecasts don't fail. Operating systems fail.
04
Better execution creates enterprise value.
05
Decisions should be driven by evidence, not assumptions.
06
Great companies don't out-strategize. They out-execute.
How I Work
Clarity, accountability, and measurable impact.
I cut through the noise, focus leadership teams on what matters most, and help them execute with discipline to produce measurable business results.
01
Cut Through the Noise
Growth rarely stalls because companies lack ideas. It stalls because too many priorities compete for attention, decisions become unclear, and teams lose focus. I help leadership teams identify what matters most, eliminate distractions, and concentrate resources on the few initiatives that will create meaningful business impact.
02
Results Over Activity
I don't measure success by meetings, presentations, or lengthy strategy documents. Success is measured by better decisions, stronger commercial performance, increased accountability, and measurable business outcomes. Every recommendation should move the business forward.
03
Operator, Not Observer
My recommendations come from more than twenty years leading commercial organizations through growth, transformation, and change. I don't advise from the sidelines. I work alongside leadership teams to solve problems, build operating discipline, and create momentum.
04
Evidence Before Opinion
The best commercial decisions are grounded in customer evidence, commercial data, and measurable signals—not assumptions or the loudest voice in the room. We validate before we invest.
05
Build Capability, Not Dependency
The objective isn't to create long-term dependence on a consultant. It's to leave the company with stronger leadership habits, better operating systems, clearer accountability, and a commercial organization that continues performing long after the engagement ends.
I don't add complexity.
I remove it.
My job is to help leadership teams focus on what matters, make better commercial decisions, and build operating systems that produce measurable business results.
Every engagement is built around clear priorities, transparent communication, measurable deliverables, and accountability. Less noise. Better decisions. Stronger execution. Predictable growth.
TH GTM Strategies is led by Tanya Helin, who has spent more than twenty years building and leading commercial organizations inside enterprise software, venture-backed, private equity-backed, and growth-stage businesses — through hypergrowth, stalled growth, EBITDA transformation, retention challenges, and exit preparation.
That work was done from the inside: owning the number, rebuilding commercial operating models, commercializing new markets, and holding leadership teams accountable to results. It is why engagements start with evidence rather than opinion, and end with operating systems the organization keeps running long after the engagement.
- 20+ years scaling B2B software
- Public, PE, and VC-backed operator
- Turnaround and transformation
- Board and investor collaboration
Commercial performance doesn't happen by accident.
The strongest companies don't outperform because they have better strategies. They outperform because they make better commercial decisions, execute with discipline, and build commercial operating systems that scale.
That's what TH GTM Strategies helps organizations build.
Contact
When commercial performance isn't where it needs to be.
For investors, boards, CEOs, and founders evaluating a commercial performance partner — start a conversation.
thgtmstrategies@gmail.com · Response within one business day.